The art of the Elevator Pitch

How well could you pitch something in the time it takes to get to the bottom floor?

This week Ramsey taught us the facts about first impressions: the first is that when you walk into a room you have 7 seconds to make an impression and the second that you then have just 100 seconds to keep the audience involved. This is a technique used not just in pitches but also in interviews where the main aim it to pitch yourself.

There are 3 key components to an elevated pitch: the hook, a power of 3 and the wrap-up.

The hook is your 7 seconds to truly impress whether that be with a stat, fact or bold statement. The more extreme the numbers the better.

The power of 3 is a psychological  tool used by both Martin Luther King and Tony Blair. It allows you to provide 3 key facts about the topic – it also apparently works very well for online dating.

The wrap up is the concluding statement of the pitch and should be altered to fit the purpose. It may be a call to action giving you the chance to demonstrate a project; a link back to the hook if you have finished your presentation or else a leading question can be used to engage the audience into further discussion. This, we were reliably informed by Ramsey, can also be used to put competitors on the spot.

During the presentation we learnt about the empowering body language we should employ. The most empowering is standing with your hands up in the air , like a gorilla, but this is ill advised in public places. Before presentations the wonder woman pose should be used to exert that display of confidence over the room as demonstrated by Ramsey.

One a aspect of body language many think is irrelevant but which is actually one of the most important are the hand gestures. Hands should either be steepled – like Tony Blair – or fisted like many politicians. We should never point as it reminds people of being told off or count on our fingertips as it is reminder of when we were children.

Before we got to attempt our own elevator pitches Ramsey pitched NAVSOP to us demonstrating all the techniques we should you use.

Splitting into 4 groups we all attempted to pitch very different things to the group. Henry Aspegren pitched “The jellyfish case” because who hasn’t dropped their phone. Rob pitched Andy reminding us how useful he is for lack of procrastination. Dhruv shared with us his dislike for the Cambridge Gown whilst Henry Thompson pitched… what was it again?? Oh yes Refresh.

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